Ducati Introduces New 2010 Apparel And Accessories Collection Sleek and Stylish New Clothing Now Available at Ducati's E-Commerce Store Cupertino, Calif. (December 7, 2009) - Ducati North America is proud to announce its all-new 2010 apparel collection is now available for purchase online and at local dealerships nationwide. With a style all its own, the 2010 collection will set Ducati riders apart wearing these great new pieces. Ducati recently modernized its website to include an e-commerce channel allowing enthusiasts to shop the latest must-have pieces from Ducati's 2010 apparel line for the first-time ever. From leathers to sunglasses, www.ducatiusa.com has everything a Ducatisti could ask for, shipped directly from their local dealership in the US or Canada. With the holiday season just around the corner, Ducati's 2010 apparel is a great way to update any Ducatisti's wardrobe. Using Ducati's new online resources, motorcycle fans can continue learning about the 2010 bike line-up and check out images, with the simple click of a mouse. The 2010 apparel and accessories fit the lifestyle of any Ducati enthusiast, seasoned rider, or motorcycle style-seekers. This collection not only offers technical jackets and leathers but also a full line of t-shirts, caps, belts and sunglasses for men and women. These must-have pieces from Ducati are an essential finishing touch to any riding adventure on and off the road. Highlights of the collection include the debut of Ducati Corse's new logo apparel, the vintage 80's line that combines a sporting feel with a retro look and the Ducati Legend distressed apparel celebrating the unique history of Ducati. Ducati has also unveiled an online bike configurator allowing users to design any model in real time, to fit their unique personality. Users can experiment with color, accessories and options and save their profile to create the bike of their dreams. New models like the Hypermotard 796 and Multistrada 1200 and even standout favorites like the Streetfighter can be found at Ducati's virtual home. The complete 2010 Ducati apparel and accessories collection can be found and ordered online at www.ducatiusa.com. For more information visit www.ducatiusa.com or contact: John Paolo Canton Public Relations Coordinator Ducati North America Ph. 001.408.343.4414 jcanton@ducatiusa.com Founded in 1926, Ducati builds racing-inspired motorcycles characterized by unique engine features, innovative design, advanced engineering and overall technical excellence. The company produces motorcycles in six market segments which vary in their technical and design features and intended customers: Superbike, Streetfighter, Monster, Multistrada, SportClassic and Hypermotard. The company's motorcycles are sold in more than 60 countries worldwide, with a primary focus in the Western European, North American and Japan markets. Ducati competes in the World Superbike and MotoGP World Championships. In World Superbike, Ducati won both the 2008 Manufacturers' and Riders' titles, bringing the total to 15 of the last 18 Manufacturers' titles and 13 Riders' titles. Competing in MotoGP since 2003, Ducati won both the Constructors' and Riders' world titles in 2007. For more information, please visit our web site at www.ducati.com

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